SetAura · Brand Guidelines · Visual Identity
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SetAura
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SetAura · Visual Identity

Brand
Guidelines

The definitive guide to the SetAura visual identity — logo system, colour palette, typography, and voice. Everything needed to represent our brand correctly.

Logo System Colour Palette Typography Voice & Tone Usage Rules
Who We Are

Built for
Serious DJs

SetAura is the DJ Set Architect built for real DJs worldwide. We combine professional harmonic mixing principles, energy arc theory, and deep track catalogue knowledge to engineer DJ sets — not guess them.

Our brand reflects that precision: dark, technical, purposeful. Every design decision is intentional. Nothing is decorative for the sake of it.

Precision

Every recommendation is rooted in DJ science, not algorithms guessing.

Credibility

We speak the language of DJs. Technical, accurate, without fluff.

Dark-First

Built for DJ environments — low light, focused, professional.

Transparent

Ads are labelled. AI is disclosed. No hidden agendas.

Community

Built with DJs, for DJs. The tools a working DJ actually needs.

Craft

Set building is a craft. We treat it with the respect it deserves.

Logo System

The
Wordmark

The SetAura wordmark is the primary brand asset. Always use the supplied logo files — never recreate it in type. The wordmark must appear in its approved colour variants only.

  • ✓ Use the full wordmark wherever space allows
  • ✓ Minimum size: 80px wide on digital, 25mm on print
  • ✓ Clearspace: equal to the height of the "S" on all sides
  • ✕ Never stretch, rotate, or skew the logo
  • ✕ Never apply a drop shadow or outer glow
  • ✕ Never place on a busy or low-contrast background
Dark bg · All-white · Preferred SetAura logo on dark background
Light bg SetAura logo on light background
Gradient bg · All-white SetAura logo on gradient background
Don't — gradient text ✕ SetAura
SetAura icon mark on dark background
SetAura icon mark on gradient background
Icon Mark · All-White
The orb symbol alone, for favicons, app icons, social avatars, and anywhere too tight for the full wordmark. All-white artwork — always place on a dark or gradient background, never on light or white.

Logo files (PNG) available at setaura.io/media-kit.html — email hello@setaura.io for an SVG vector or custom size.

Colour Palette

The Colours of SetAura

SetAura Orange
#A100F0
Primary · CTAs · Highlights
Orange Light
#BB57FF
Gradient pair · Hover states
Aura Black
#06060A
Primary bg · Dark surfaces
Slate Dark
#100F16
Cards · Elevated surfaces
Slate Mid
#15151C
Secondary surfaces · Inputs
Off White
#F0F0F0
Primary text
Purple
#9664FF
Aura gradient · Secondary accent
Purple Light
#B79CFF
Aura gradient · Lighter accent
Typography

One Font.
Every Weight.

SetAura uses a single typeface — Montserrat — across headings, body copy, and UI. Hierarchy comes from weight (300–900), not from switching typefaces. This replaced an earlier two-font system (Inter body / Space Grotesk display); no other typeface is permitted in SetAura-branded materials.

  • ✓ Montserrat — headings, body copy, buttons, nav, data labels, everything
  • ✓ Build hierarchy with weight: 800–900 headings, 600–700 emphasis, 400–500 body
  • ✓ Free via Google Fonts — self-hosted on setaura.io for performance
  • ✕ Never substitute system fonts or a second typeface in designed materials
  • ✕ Never use weights below 400 for text under 14px
Montserrat
ABCDEFGHIJKLMNOPQRSTUVWXYZ · abcdefghijklmnopqrstuvwxyz · 0123456789
Montserrat Weights: 300 · 400 · 500 · 600 · 700 · 800 · 900
Headings · Body copy · Buttons · Navigation · Data labels · Numbers
900 / 800 — Headings & hero type 700 — Buttons, nav, emphasis 500 — Labels, secondary UI 400 — Body copy, descriptions
Weight = Hierarchy
One family, no font-pairing decisions to make per component
Voice & Tone

How We
Sound

SetAura speaks like a knowledgeable peer — not a corporate brand, not an overhyped startup. We are direct, technically informed, and genuinely invested in DJ craft.

Brand Voice in One Line
"Technically brilliant. Musically literate. Zero bullshit."
Tone Adapts By Context
Educational contentClear · Patient · Thorough
Set buildingPrecise · Energetic · Confident
Partner commsProfessional · Warm · Honest
Data & analyticsFactual · Specific · No hype
Direct
Say what you mean

No filler, no corporate-speak. Get to the point. DJs don't have time for padding.

Informed
Know the craft

Use correct DJ terminology — harmonic keys, BPM, energy arc. Never dumb it down.

Confident
Own your expertise

Don't hedge. If a mix will clash, say that. Back every claim with knowledge.

Human
Not robotic

Built with algorithms, written by humans. Warm, with personality. We love music too.

Precise
Data over hype

"Key-matched, BPM-blended set" beats "a great mix of music". Name the method. Be specific. Always.

Honest
Transparent always

Ads are labelled. AI is disclosed. Trust is our most valuable asset.

Design Principles

Design That
Earns Trust

Every SetAura design decision is made against three principles. If a UI element, layout, or visual doesn't serve all three, it doesn't ship.

Dark-First

DJs work in dark environments. Our UI is native to that. Dark mode is the default — light mode is the adaptation.

Function Over Form

Beautiful only if it works. No decorative elements unless they serve a clear informational purpose. Clarity always wins.

Energy Through Restraint

Orange on near-black hits harder than neon on white. Visual energy through contrast and precision — not animation or decoration.

Border Radius System
Micro (badges, tags)4px · 6px
Small (buttons, inputs)8px · 10px
Cards12px · 14px
Large panels18px · 20px
Pills / chips20px – 9999px
Spacing Scale (base 4px)
4
8
12
16
24
32
48

All spacing uses multiples of 4px. Avoid arbitrary values.

Usage Rules

Do's &
Don'ts

These rules apply to all external use of the SetAura brand — press coverage, partner content, sponsored posts, and third-party integrations.

When in doubt, ask before publishing. We review and approve all brand use quickly.

Brand Approvals: Contact hello@setaura.io before publishing any content using the SetAura name, logo, or visual identity.
✓ Do
Use official logo files from media-kit.html
Write "SetAura" — one word, capital S and F
Use #A100F0 for the brand orange colour
Label AI-generated content as such
Credit SetAura when sharing set screenshots
Maintain logo clearspace on all sides
✕ Don't
Write "SetAura", "SetAura", or "SF"
Recreate the logo in other software or typefaces
Imply endorsement without written agreement
Use assets in competitor comparisons
Alter logo colours, proportions, or add effects
Place the logo on busy or low-contrast backgrounds
Brand In Context

How We Appear Across Platforms

SetAura
Digital / Web
Dark backgrounds preferred. Orange as accent only. PNG with transparency for logos.
SetAura
Print / Light
Dark wordmark on light backgrounds. Minimum clearspace. Never below 25mm wide.
SetAura
Social / Events
White wordmark on purple gradient. Approved templates available on request.
Social Media
1:1 and 16:9 formats. Orange dominant. Bold Montserrat headlines.
Events & Flyers
Dark backgrounds always. Logo with clearspace. Approved palette only.
Email / Newsletter
Dark-mode native. Montserrat body copy. Orange CTAs on dark surface.
Questions & Approvals

Representing
SetAura Well

These guidelines keep our brand consistent and credible across every touchpoint. If you need assets, have questions, or want approval before publishing — reach out.

Asset Downloads
setaura.io/media-kit.html
Brand Approvals
hello@setaura.io
Partnerships
setaura.io/advertise.html